Skip to main content

SWOT Analysis Template Create SWOT analyses with organized Strengths, Weaknesses, Opportunities, and Threats quadrants.

SWOT Analysis Template illustration
🧰

SWOT Analysis Template

Create SWOT analyses with organized Strengths, Weaknesses, Opportunities, and Threats quadrants.

1

Enter Subject

Add the subject of your SWOT analysis.

2

Fill Quadrants

Add items to S, W, O, T quadrants.

3

Review & Export

Review matrix, copy or print.

Loading tool...

What Is SWOT Analysis Template?

A SWOT Analysis Template is a structured framework used to identify and evaluate the strengths, weaknesses, opportunities, and threats of an organization or project. It is commonly used by business analysts, marketers, and product managers to inform strategic decisions and drive growth. One specific problem it solves is the lack of a clear and organized way to consider both internal and external factors that can impact success.

The tool is designed to address this issue by providing a simple and intuitive interface for users to input and categorize their swot analysis data. What makes this tool different is its ability to export the analysis as a formatted text, complete with headers and bullet points, which can be easily copied and shared with others. This feature is particularly useful for collaboration and presentation purposes.

It also includes a color-coded quadrant system, where each category of swot analysis has its own distinct color and icon, making it easy to visualize and distinguish between strengths, weaknesses, opportunities, and threats. The swot matrix is presented in a grid layout, allowing users to quickly add or remove items from each category. As a swot analysis generator, the tool enables users to create a customized swot analysis online, which can be tailored to their specific needs and goals.

Why Use SWOT Analysis Template?

  • Classic strategic framework
  • Color-coded quadrants
  • Internal/external analysis
  • Add, edit, and remove items per quadrant
  • Export or print your completed analysis

Common Use Cases

Business Strategy

Evaluate position for strategic planning.

Product Development

Assess product viability.

Career Planning

Personal strengths, gaps, opportunities.

Competitive Analysis

Map relative strengths vs competitors.

Technical Guide

The tool uses React to manage state and handle user interactions, storing data in a JavaScript object with four properties: strengths, weaknesses, opportunities, and threats. Each property is an array of objects containing an id and text, generated when the user adds a new item to a category. The `addItem` function trims the input text and checks if it's not empty before adding it to the corresponding array. The `removeItem` function filters out the item with the matching id from the array.

When exporting the analysis as text, the tool uses a simple algorithm to concatenate the title, category headers, and item texts into a single string. It utilizes the `navigator.clipboard.writeText` API to copy this text to the user's clipboard. The `exportText` function iterates over the categories, appending the label, a line of dashes, and the item texts to the result string.

The tool's UI is built using CSS Grid, with a 1x2 or 2x2 grid layout depending on the screen size. Each category is represented by a glass card with a distinct background color and icon: green for strengths, red for weaknesses, blue for opportunities, and orange for threats. The colors are defined as custom properties in the CSS code, allowing for easy modification if needed.

The tool stores its state in three main variables: `title`, `data`, and `inputs`. The `title` variable holds the project or company name, while `data` contains the swot analysis items grouped by category. The `inputs` object stores the current text input for each category, allowing the user to add new items. When the user presses Enter or clicks the "+" button, the `addItem` function is called with the corresponding category as an argument.

The categories are defined in a JavaScript array of objects, where each object contains the key, label, color, background color, and icon for a specific category. This data structure makes it easy to add or remove categories if needed, without modifying the rest of the code. The tool uses TypeScript to define the types for its variables and functions, ensuring better code quality and maintainability.

Tips & Best Practices

  • 1
    Press Enter to add items quickly
  • 2
    Use the + button to submit new entries
  • 3
    Click the × icon to remove unwanted items
  • 4
    Type in the input field to add strengths, weaknesses, opportunities or threats
  • 5
    Copy the analysis by clicking the Copy Analysis button
  • 6
    Edit the title field to customize the SWOT analysis header

Related Tools

Frequently Asked Questions

Q What is SWOT?
Strengths, Weaknesses, Opportunities, Threats. Internal and external evaluation.
Q How many items should each quadrant have?
Aim for 3-8. Quality over quantity.

About This Tool

SWOT Analysis Template is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.