Build UTM-Tagged URLs for Campaign Tracking Build URLs with UTM parameters for tracking marketing campaigns in Google Analytics.

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UTM Link Builder

Build URLs with UTM parameters for tracking marketing campaigns in Google Analytics.

Enter your URL

Paste the destination URL you want to track.

Add UTM parameters

Fill in source, medium, campaign, and optional term/content fields.

Copy the tagged URL

Copy the complete URL with UTM parameters for your campaign.

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What Is UTM Link Builder?

The UTM Link Builder creates trackable URLs by appending UTM (Urchin Tracking Module) parameters. UTM parameters are tags added to URLs that allow Google Analytics and other analytics tools to identify exactly where your traffic comes from, which marketing medium drove it, and which campaign it belongs to. Without UTM tags, traffic from social media posts, email newsletters, and ads often appears as "direct" or "referral" in analytics — making it impossible to measure campaign performance. This tool builds properly formatted UTM URLs with quick-fill suggestions for common sources and mediums.

Why Use UTM Link Builder?

Quick-fill suggestions for common utm_source and utm_medium values
Proper URL encoding of all parameters
Validates URL format before generating
Supports all 5 UTM parameters including optional term and content
Copy-ready URLs for immediate campaign deployment

Common Use Cases

Social Campaigns

Track performance of posts across different social platforms.

Email Marketing

Measure click-through from email campaigns and newsletters.

Paid Advertising

Tag ad URLs for accurate campaign attribution in analytics.

Influencer Marketing

Give each influencer a unique UTM link to track their contribution.

Technical Guide

UTM parameters are appended to URLs as query string parameters: utm_source (required, identifies the traffic source), utm_medium (required, identifies the marketing medium), utm_campaign (required, identifies the campaign name), utm_term (optional, for paid search keywords), and utm_content (optional, for A/B testing different links). Google Analytics automatically recognizes these parameters and populates the Acquisition reports. Best practices: use consistent naming conventions (lowercase, underscores), be specific but concise, and document your UTM taxonomy. Avoid using UTM parameters for internal links (they'll reset session data). Our builder properly encodes special characters and validates the base URL before appending parameters.

Tips & Best Practices

1
Use consistent lowercase naming: "facebook" not "Facebook" or "FB"
2
Create a UTM naming convention document for your team
3
Never use UTM parameters on internal links — it resets analytics sessions
4
Use utm_content to differentiate between multiple links in the same campaign
5
Document all UTM-tagged URLs in a spreadsheet for reference

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Frequently Asked Questions

Q What are UTM parameters?

UTM parameters are tags added to URLs that help analytics tools identify traffic sources, mediums, and campaigns.

Q Are UTM parameters case-sensitive?

Yes, in Google Analytics utm_source=Facebook and utm_source=facebook are tracked separately. Always use consistent casing.

Q Do UTM parameters affect SEO?

UTM parameters don't directly affect SEO rankings, but use canonical tags to prevent duplicate content issues from multiple UTM versions of the same page.

About This Tool

UTM Link Builder is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.