Calculate Your Click-Through Rate (CTR) Calculate CTR with industry benchmarks for search, display, social, and email campaigns.

A Click-Through Rate Calculator is a digital tool that calculates the percentage of users who click on an ad, email, or other online content after viewing it, providing a key metric to evaluate campaign effectiveness. Digital marketers and advertisers use it to assess their online campaigns' performance, solving the problem of determining whether their content resonates with the target audience.

The Click-Through Rate Calculator solves this by computing the click-through rate from clicks and impressions, then rating it against industry benchmarks for Google Search Ads, Google Display, Facebook Ads, email marketing, and organic social. What makes this tool different is its ability to categorize the calculated click-through rate into ratings such as Poor, Average, Good, or Excellent based on predefined thresholds, with corresponding colors to visually indicate performance.

It also provides a clear formula for calculating the click-through rate, which is CTR = (Clicks / Impressions) × 100, and displays the total clicks and impressions used in the calculation. The tool's output includes specific numbers, such as the calculated CTR value rounded to two decimal places, making it easier to understand what a good click through rate is for different marketing channels, like Google Ads or Facebook Ads, and how to calculate ctr effectively.