Calculate Your Cost Per Click (CPC) Calculate CPC from total ad spend and clicks with platform-specific benchmarks.

A Cost Per Click Calculator is a tool that determines the cost per click of an ad campaign by dividing the total ad spend by the total number of clicks. Advertisers and marketers use it to evaluate the efficiency of their paid advertising campaigns, with lower CPC indicating better value for their budget. One specific problem it solves is helping advertisers understand whether their ad spend is generating sufficient traffic, allowing them to adjust their strategies accordingly.

The tool is particularly useful because it not only calculates the cost per click but also shows clicks-per-dollar, providing a clear picture of how many clicks are generated per dollar spent. What makes this tool different is its ability to display benchmark averages for major ad platforms, including Google Search, Facebook, Instagram, LinkedIn, Twitter, and TikTok, giving advertisers a reference point to compare their own CPC against.

It calculates the cost per click using the formula CPC = Total Cost / Total Clicks, and also provides the result in a clear format, including total spend, total clicks, and clicks per $1. The average CPC values for each platform are also displayed, ranging from $0.20-$1.00 for TikTok to $2.00-$5.00 for LinkedIn, allowing advertisers to gauge their campaign's performance against industry standards using a cpc calculator.