Analyze Your Backlink Anchor Text Mix Analyze backlink anchor text distribution to maintain a natural, penalty-safe link profile.

What Is Backlink Anchor Text Distribution?

The Backlink Anchor Text Distribution Analyzer evaluates your backlink profile by categorizing anchor text into branded, naked URL, generic, and keyword-rich types. A natural anchor text profile is essential for avoiding Google's Penguin algorithm penalty — sites with an unnaturally high percentage of exact-match keyword anchors are flagged as manipulative. This tool provides a visual distribution chart, category percentages, ideal targets, and a health assessment with actionable warnings.

Why Use Backlink Anchor Text Distribution?

• Categorizes anchors: branded, naked URL, generic, keyword-rich
• Visual distribution chart with color-coded categories
• Ideal percentage targets for each category
• Health assessment with penalty risk warnings
• Top anchor text frequency table with density bars

Common Use Cases

Link Profile Audits

Assess your anchor text distribution for naturalness.

Penguin Penalty Prevention

Identify over-optimized anchor text before it triggers penalties.

Link Building Strategy

Plan future link building with anchor diversity in mind.

Competitor Analysis

Compare your anchor distribution with competitors.

Technical Guide

Google's Penguin algorithm specifically targets unnatural anchor text patterns. A healthy profile typically includes: 30-40% branded anchors (company/site name), 10-20% naked URLs (the full URL as anchor), 5-15% generic (click here, read more, visit), and 30-50% keyword/topical anchors. Red flags: any single anchor making up more than 30% of total, keyword-rich anchors exceeding 60%, and very few branded anchors. The tool categorizes using pattern matching — URL detection, brand name matching, and generic phrase identification.

Tips & Best Practices

• 1
  Aim for 30-40% branded anchor text for a natural profile
• 2
  If keyword-rich anchors exceed 50%, focus on earning branded and generic links
• 3
  Check that no single anchor text makes up more than 30% of your profile
• 4
  Export anchor data from Ahrefs, Moz, or SEMrush for analysis
• 5
  Compare your distribution with top-ranking competitors in your niche

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Frequently Asked Questions

Q What anchor text distribution is natural?

Roughly: 30-40% branded, 10-20% naked URLs, 5-15% generic, 30-50% keyword/topical. These vary by industry — compare with healthy competitors.

Q Can anchor text cause a Google penalty?

Yes. Google's Penguin algorithm penalizes sites with unnatural anchor text patterns, especially excessive exact-match keyword anchors in backlinks.

About This Tool

Backlink Anchor Text Distribution is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.