Anchor Text Analyzer Analyze anchor text distribution in HTML content for link optimization.
Anchor Text Analyzer
Analyze anchor text distribution in HTML content for link optimization.
Paste HTML content
Enter your HTML to extract and analyze all anchor text.
Review distribution
See the breakdown of branded, keyword-rich, generic, and URL anchor text.
Optimize anchors
Identify opportunities to improve generic and over-optimized anchor text.
What Is Anchor Text Analyzer?
An Anchor Text Analyzer is a tool that examines the clickable text of all links in your HTML content, categorizing them into branded, keyword-rich, generic, and naked URL types to analyze anchor text distribution. It is primarily used by SEO specialists and web developers who need to optimize their link text analysis for better search engine rankings. One specific problem it solves is identifying over-optimization with exact-match keyword anchors, which can trigger Google penalties, while also highlighting opportunities to improve anchor optimization.
The tool solves this problem by providing a detailed breakdown of anchor text types, including the number of occurrences and percentage distribution, allowing users to identify areas for improvement in their link text analysis. What makes it different is its ability to classify anchor text into six distinct categories, including empty, generic, keyword-rich, branded/domain, naked URL, and long-tail, using a custom classification function that evaluates the text content and URL patterns.
It also provides recommendations for achieving a natural anchor text profile, which typically consists of around 40-50% keyword-rich anchors, 20-30% branded anchors, and less than 10% naked URLs, highlighting the importance of anchor text SEO in link building strategies. By using this tool, users can refine their anchor optimization strategy to achieve a better balance and improve their website's search engine rankings through effective link text analysis.
Why Use Anchor Text Analyzer?
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Categorizes anchors: branded, keyword-rich, generic, naked URL
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Identifies over-optimized anchor text patterns
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Detects generic anchors that could be more descriptive
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Visual distribution chart of anchor text types
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Helps maintain a natural anchor text profile
Common Use Cases
Internal Link Audit
Analyze anchor text variety across your internal links.
Penalty Prevention
Check for over-optimized anchor text that could trigger penalties.
Content Optimization
Improve generic anchors with descriptive, keyword-relevant text.
Backlink Analysis
Analyze anchor text from backlinks for natural distribution.
Technical Guide
Anchor text is one of Google's oldest and strongest relevance signals. The text tells search engines what the linked page is about. A natural anchor text profile typically includes: 30-40% branded (company/site name), 20-30% URL/naked links, 10-20% keyword-rich, 5-15% generic, and 5-10% topical/related terms. The Penguin algorithm specifically targets unnatural linking patterns — particularly an unnaturally high percentage of exact-match keyword anchors for external links. For internal links, you have more freedom with keyword-rich anchors since you control your own site.
Tips & Best Practices
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1Maintain diverse anchor text — avoid over-relying on any single type
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2Replace generic "click here" anchors with descriptive text
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3For internal links, use keyword-rich but varied anchor text
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4External link anchor text profiles should be primarily branded and natural
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5Check anchor text ratios against your competitors for benchmarking
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🔍 SEO ToolsFrequently Asked Questions
Q What is the ideal anchor text distribution?
Q Can anchor text cause a Google penalty?
About This Tool
Anchor Text Analyzer is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.