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Anchor Text Analyzer Analyze anchor text distribution in HTML content for link optimization.

Anchor Text Analyzer illustration
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Anchor Text Analyzer

Analyze anchor text distribution in HTML content for link optimization.

1

Paste HTML content

Enter your HTML to extract and analyze all anchor text.

2

Review distribution

See the breakdown of branded, keyword-rich, generic, and URL anchor text.

3

Optimize anchors

Identify opportunities to improve generic and over-optimized anchor text.

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What Is Anchor Text Analyzer?

An Anchor Text Analyzer is a tool that examines the clickable text of all links in your HTML content, categorizing them into branded, keyword-rich, generic, and naked URL types to analyze anchor text distribution. It is primarily used by SEO specialists and web developers who need to optimize their link text analysis for better search engine rankings. One specific problem it solves is identifying over-optimization with exact-match keyword anchors, which can trigger Google penalties, while also highlighting opportunities to improve anchor optimization.

The tool solves this problem by providing a detailed breakdown of anchor text types, including the number of occurrences and percentage distribution, allowing users to identify areas for improvement in their link text analysis. What makes it different is its ability to classify anchor text into six distinct categories, including empty, generic, keyword-rich, branded/domain, naked URL, and long-tail, using a custom classification function that evaluates the text content and URL patterns.

It also provides recommendations for achieving a natural anchor text profile, which typically consists of around 40-50% keyword-rich anchors, 20-30% branded anchors, and less than 10% naked URLs, highlighting the importance of anchor text SEO in link building strategies. By using this tool, users can refine their anchor optimization strategy to achieve a better balance and improve their website's search engine rankings through effective link text analysis.

Why Use Anchor Text Analyzer?

  • Categorizes anchors: branded, keyword-rich, generic, naked URL
  • Identifies over-optimized anchor text patterns
  • Detects generic anchors that could be more descriptive
  • Visual distribution chart of anchor text types
  • Helps maintain a natural anchor text profile

Common Use Cases

Internal Link Audit

Analyze anchor text variety across your internal links.

Penalty Prevention

Check for over-optimized anchor text that could trigger penalties.

Content Optimization

Improve generic anchors with descriptive, keyword-relevant text.

Backlink Analysis

Analyze anchor text from backlinks for natural distribution.

Technical Guide

Anchor text is one of Google's oldest and strongest relevance signals. The text tells search engines what the linked page is about. A natural anchor text profile typically includes: 30-40% branded (company/site name), 20-30% URL/naked links, 10-20% keyword-rich, 5-15% generic, and 5-10% topical/related terms. The Penguin algorithm specifically targets unnatural linking patterns — particularly an unnaturally high percentage of exact-match keyword anchors for external links. For internal links, you have more freedom with keyword-rich anchors since you control your own site.

Tips & Best Practices

  • 1
    Maintain diverse anchor text — avoid over-relying on any single type
  • 2
    Replace generic "click here" anchors with descriptive text
  • 3
    For internal links, use keyword-rich but varied anchor text
  • 4
    External link anchor text profiles should be primarily branded and natural
  • 5
    Check anchor text ratios against your competitors for benchmarking

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Frequently Asked Questions

Q What is the ideal anchor text distribution?
A natural profile is roughly: 30-40% branded, 20-30% URLs, 10-20% keyword-rich, 5-15% generic, 5-10% topical. Exact percentages vary by industry.
Q Can anchor text cause a Google penalty?
Yes. Google's Penguin algorithm targets unnatural anchor text patterns, especially excessive exact-match keyword anchors in backlinks. This is less of a concern for internal links.

About This Tool

Anchor Text Analyzer is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.