Content Pillar Planner Plan and visualize content pillars with topic allocation and percentage breakdowns.

📱

Content Pillar Planner

Plan and visualize content pillars with topic allocation and percentage breakdowns.

Name your pillars

Define 2-6 content pillars with topic ideas.

Set percentages

Allocate percentage of content to each pillar (should total 100%).

Visualize and export

See the visual breakdown and export your plan.

Loading tool...

What Is Content Pillar Planner?

The Content Pillar Planner helps you organize your social media content strategy around core themes (pillars). Content pillars are the 3-5 main topics that your brand consistently creates content around — they provide strategic focus and ensure content variety. This tool lets you name your pillars, add topic ideas for each, allocate percentage distribution, and visualize the breakdown with a color-coded bar chart. The planner validates that your percentages total 100% and allows you to export the complete plan as formatted text.

Why Use Content Pillar Planner?

Visual percentage breakdown with color-coded chart
Flexible 2-6 pillar support
Topic ideation for each pillar
Percentage validation (must equal 100%)
Export as formatted text for documentation

Common Use Cases

Brand Strategy

Define core content themes for your brand.

Agency Planning

Create content pillar frameworks for client accounts.

Team Alignment

Align content teams around consistent themes.

Content Calendar

Use pillars to structure your weekly content calendar.

Technical Guide

Content pillars should be broad enough to generate consistent content but specific enough to be relevant to your audience. Most brands use 3-5 pillars. A common framework: 40% educational (establishes authority), 30% entertaining (builds engagement), 20% promotional (drives revenue), 10% behind-the-scenes (builds connection). Each pillar should have 5-10 recurring topic ideas that can be produced repeatedly. The percentage allocation should reflect your strategic priorities — if growth is the goal, weight educational content higher; if sales is the priority, increase promotional content.

Tips & Best Practices

1
Start with 3-4 pillars — you can always add more later
2
Each pillar should be able to generate at least 10 unique content pieces
3
Review and adjust pillar percentages quarterly based on performance
4
Ensure pillars are distinct enough that content doesn't overlap significantly
5
Align pillars with your business objectives, not just audience preferences

Related Tools

Social Media Audit Checklist

Interactive social media audit checklist with progress tracking across 5 categories.

📱 Social Media

Social Media Caption Templates

Pre-built, copy-ready caption templates organized by category for any social platform.

📱 Social Media

Best Time to Post Calculator

Find optimal posting times for each social media platform and day of the week.

📱 Social Media

Campaign URL Generator

Generate tracked campaign URLs for multiple platforms simultaneously.

📱 Social Media

Frequently Asked Questions

Q How many content pillars should I have?

Most brands perform best with 3-5 content pillars. Fewer than 3 lacks variety, more than 6 becomes difficult to maintain consistency.

Q How do I choose my pillars?

Consider the intersection of your expertise, audience interests, and business goals. Each pillar should serve at least two of these.

About This Tool

Content Pillar Planner is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.