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Test & Score Your Email Subject Lines Score and optimize email subject lines for open rates with actionable suggestions.

Email Subject Line Tester illustration
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Email Subject Line Tester

Score and optimize email subject lines for open rates with actionable suggestions.

1

Type your subject line

Enter the email subject line you want to test.

2

Review your score

See a 0-100 score with visual progress ring.

3

Apply suggestions

Follow actionable tips to improve your score.

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What Is Email Subject Line Tester?

The Email Subject Line Tester analyzes your email subject lines and provides a score from 0-100 based on proven factors that influence open rates. It checks character length (30-50 ideal), word count, power word usage, personalization signals, spam trigger detection, punctuation analysis, and emoji presence. Each factor is backed by email marketing research — for example, subject lines with numbers get 45% higher open rates, and personalized subject lines see 26% more opens. The tool provides specific, actionable suggestions to improve each subject line.

Why Use Email Subject Line Tester?

  • 0-100 scoring system based on email marketing best practices
  • Spam trigger word detection to protect deliverability
  • Power word and personalization analysis
  • Mobile and desktop preview length indicators
  • Specific actionable improvement suggestions

Common Use Cases

Email Marketing

Optimize campaign subject lines before sending.

A/B Testing

Compare subject line variations before running tests.

Newsletter Optimization

Improve newsletter open rates with better subject lines.

Sales Outreach

Craft subject lines that get cold emails opened.

Technical Guide

The Email Subject Line Tester uses a combination of string manipulation and regular expressions to analyze the input subject line. It splits the subject into words using the `\s+` pattern and counts the number of words to determine if it falls within the ideal range of 4-9 words. The tool also checks for power words by iterating over an array of predefined power words and using the `some()` method to check if any of these words are present in the subject line. To detect spam triggers, it uses a similar approach with an array of known spam phrases and checks if any of these phrases are present in the subject line using the `includes()` method. The scoring algorithm is implemented using a simple additive model, where each factor contributes a fixed score to the overall total, which is then clamped to a range of 0-100 using the `Math.max()` and `Math.min()` functions.

The tool uses React's `useState` hook to store the input subject line in the component's state, and the `analyze()` function is called whenever the state changes. The result of the analysis is stored in an object with properties for the score, label, color, and tips, which are then used to render the UI components. The tool also uses SVG elements to display a circular progress bar representing the subject line's score, with the `strokeDasharray` and `strokeDashoffset` attributes used to animate the circle. To ensure proper rendering on different devices, it checks the subject line length against mobile preview constraints of 35 characters and desktop preview constraints of 60 characters, using these values to determine whether to display a checkmark or warning symbol in the UI.

The code uses TypeScript to define interfaces for the score result object, which includes properties for the score, label, color, and tips. It also uses JavaScript's built-in `Array.prototype` methods such as `some()` and `filter()` to iterate over arrays and perform conditional checks. The regular expressions used in the tool are defined using JavaScript's RegExp syntax, with patterns such as `\d` to match digits and `[!?]{2,}` to match excessive punctuation. Overall, the Email Subject Line Tester uses a combination of string manipulation, regular expressions, and React components to provide a user-friendly interface for analyzing and improving email subject lines.

Tips & Best Practices

  • 1
    Aim for 30-50 characters — this range fits mobile and desktop preview windows
  • 2
    Include a number for 45% higher open rates (e.g., "5 tips" not "tips")
  • 3
    Use personalization ("you," "your") for 26% higher open rates
  • 4
    Avoid ALL CAPS and excessive punctuation — they trigger spam filters
  • 5
    Test emojis — they can boost open rates by up to 56% in the right context

Related Tools

Frequently Asked Questions

Q What is a good subject line score?
A score of 80+ is excellent, 60-79 is good, 40-59 is average, and below 40 needs significant improvement.
Q Do emojis in subject lines work?
Yes, emojis can increase open rates by up to 56%, but effectiveness varies by audience. Test with your specific list.
Q How long should a subject line be?
The sweet spot is 30-50 characters. This range displays fully on both mobile (35 chars) and desktop (60 chars) email clients.

About This Tool

Email Subject Line Tester is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.