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Product Schema Generator (JSON-LD) Generate Schema.org Product JSON-LD with price, availability, ratings, and review data.

Product Schema Generator illustration
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Product Schema Generator

Generate Schema.org Product JSON-LD with price, availability, ratings, and review data.

1

Enter product details

Add product name, description, brand, SKU, image URL, and price information.

2

Add ratings and reviews

Include aggregate rating score and review count for star ratings in search.

3

Copy the schema

Copy the complete JSON-LD Product schema with script tags.

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What Is Product Schema Generator?

A Product Schema Generator is a tool that creates structured data for e-commerce products following Schema.org specifications, enabling rich snippets in Google search results. Developers and marketers use it to optimize product listings, particularly those who manage large catalogs of items. One specific problem it solves is the lack of standardized product information on websites, which can lead to poor search engine rankings and reduced click-through rates.

The tool generates all recommended properties, including offers with price, currency, and availability, as well as aggregateRating, brand, and product identifiers like SKU, GTIN, and MPN. What makes this tool different is its ability to handle complex product data, such as pricing valid until dates and multiple review counts, which are essential for e-commerce schema. It also allows users to input custom values for currency, condition, and availability, providing flexibility in generating product JSON-LD.

It provides an easy-to-use interface for entering product details, including name, description, image URL, and more, making it simple to generate Google product markup that meets the required standards. By using this tool, developers can create accurate and up-to-date product schema, which is crucial for improving click-through rates and search engine rankings in e-commerce applications, ultimately resulting in better product rich snippets display.

Why Use Product Schema Generator?

  • Enables product rich snippets with price, availability, and star ratings
  • Supports Offer properties: price, currency, availability status
  • AggregateRating for star ratings in search results
  • Product identifiers: SKU, GTIN/UPC/EAN, MPN
  • Compliant with Google's Product structured data requirements

Common Use Cases

E-commerce Product Pages

Add rich product data for enhanced search result appearance.

Price Comparison

Provide structured pricing data for Google Shopping integration.

Review Snippets

Display star ratings and review counts in organic search results.

Product Availability

Show in-stock/out-of-stock status directly in search results.

Technical Guide

The tool works under the hood by using React to manage state changes and generate JSON-LD output based on user input. It utilizes the `useState` hook from React to store values for product properties such as name, description, image URL, brand, SKU, GTIN, price, currency, availability, and condition. When the user interacts with the interface, these state values are updated and used to construct a JSON object that conforms to Schema.org's Product schema. The `generateSchema` function is responsible for creating this JSON object, which includes properties like `@context`, `@type`, and `name`, as well as nested objects for offers and aggregate ratings.

The tool uses JavaScript's built-in `JSON.stringify` method to convert the generated JSON object into a string format, with an indentation of 2 spaces for readability. This output is then displayed in a `<pre>` element on the page, allowing users to easily copy and paste the code into their own websites. The `copyToClipboard` function from the `@/lib/utils` module is used to handle the copying process when the user clicks the "Copy with Script Tag" button. This function takes the generated JSON-LD output, wraps it in a `<script>` tag with the type set to `application/ld+json`, and copies it to the user's clipboard.

In terms of data structures, the tool relies heavily on JavaScript objects to represent product data and Schema.org properties. It also uses arrays to store values for select elements, such as currency options and availability statuses. The tool does not rely on any external libraries or frameworks beyond React, instead using native browser APIs and JavaScript features to generate and manipulate JSON-LD output. By leveraging these technologies and following Schema.org guidelines, the tool provides a robust solution for generating product schema markup that meets Google's requirements for rich snippets and product listings.

Tips & Best Practices

  • 1
    Always include price, availability, and at least one rating or review
  • 2
    Use ISO 4217 currency codes (USD, EUR, GBP)
  • 3
    Include product identifiers (GTIN, MPN, SKU) for better Google Shopping matches
  • 4
    Keep priceValidUntil current to avoid stale pricing data
  • 5
    Validate with Google Rich Results Test before deploying

Related Tools

Frequently Asked Questions

Q Does Product schema improve rankings?
Not directly, but rich snippets increase click-through rate which can indirectly influence rankings. Products with rich results consistently get more clicks.
Q Is Product schema required for Google Shopping?
Not required for paid Shopping ads (those use Merchant Center feeds), but Product schema enables free organic Shopping listings.
Q Can I add review schema without real reviews?
No. Google strictly prohibits fake or self-generated reviews in structured data. Only include real customer reviews and aggregate ratings.

About This Tool

Product Schema Generator is a free online tool by FreeToolkit.ai. All processing happens directly in your browser — your data never leaves your device. No registration or installation required.